Description

When Halo was ready to introduce its most powerful GPS dog collar, it could have rightfully claimed a leadership positioning in dog safety. But from a category perspective, every collar (even non GPS ones) stands for safety.

Halo wanted to stand out. So we looked beyond the “what” and focused on the “why” and discovered something so universally simple and wonderful:

Dog people will do anything to make their dogs Happy. And dogs are at their Happiest just being with the people they love.

And Halo Collar 5’s ability to create safe, wireless fences anywhere – at home, traveling, or completely off-grid – means that Happiness is everywhere you go.

The Team: Sean Engelhardt, CD; Elyse Juliano, VP Marketing Operations; Julie Stone, Produce; Seth Solomons, CMO

Role

Copywriter/Creative Strategy

For

Halo Collar

Date

August 2025