Rob Rizzo

CD•Copywriter•Strategist•Problem-Solver•Leader Boston, MA

I built my career and reputation on creating smart work that works.

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I'm one of the lucky ones. Still enjoying a great run in advertising, I’ve created campaigns and content for an incredible roster of clients. And while everyone buzzes about disruption, storytelling and the latest corporate jargon du jour, "pivot," I believe there are only two things that really matter in this business.

The work and the people making the work.

Focus on those two and success will follow. Be it in the form of loyal clients, new business wins, revenue growth, industry awards, professional advancement or all of the above. That’s because what we do and how we do it is an ongoing demonstration of our craft, commitment and character. Which ultimately shapes and defines our company’s/agency's culture.

I’ve experienced this throughout my career. As a Copywriter at some of the region's best ad agencies; Executive Creative Director at one of the biggest, global digital shops; and most recently as Founder and ECD of MaidenHouse — the full-service, in-house creative agency at John Hancock.

Experience

Founder/CMO/CSO/CCO

Marketing Suite Spot LLC

March 2021 – Present • Winchester, MA

I provide Fractional Creative C-Suite Services for Brands as well as Creative Concepting, Strategy & Copy for Agencies, Content & Production Houses.

Founder & VP, Executive Creative Director

MaidenHouse @John Hancock

5/2017 – 2/2021 • Boston, MA

Transformed an in-house, production-oriented, service bureau into a full-service creative agency. Through a series of selective hires, talent upgrades and the addition of much needed capabilities (Brand Planning and Media Analytics), Maiden House delivers insight-driven creative for John Hancock Advice, Brand, CR and Insurance initiatives.

Creative Director/Strategist & Copywriter

R.Rizzo Creative Services

11/2015 – 5/2017 • Boston, MA

Provided creative direction, strategy and copywriting services to agencies, clients, marketing departments and content/production companies.

EVP, Executive Creative Director

Digitas

8/2010 – 10/2015 • Boston & Detroit

Led a group of 180-plus talented creatives across two offices/regions in the development of multi-channel brand activations and campaigns.

SVP, Group Creative Director

Digitas

4/1999 – 8/2010 • Boston & Atlanta

Senior Copywriter

Hill Holiday

4/1995 – 4/1999 • Boston, MA

Senior Copywriter/Group Head

Epsilon

7/1990 – 4/1995 • Burlington, MA

Copywriter

Cabot Communications

6/1986 – 7/1990 • Charlestown, MA

Elsewhere