Get There Faster
Description
When IGG software first introduced its personal finance software 20+ years ago, it was the only mac-exclusive offering on the market. Successfully filling a void that its chief competitor (Quicken) couldn’t crack. Fast forward to 2024, numerous new entries have come into play. So it was time to reclaim, reassert and reposition Banktivity’s strengths and superiority with a new brand look and feel that delivered on its promise — Get There Faster.
My partner and I took on all aspects of the project, from initial brand discovery and development (Purpose, Mission and Positioning, as well as Audience Profiling) to brand asset evolution (logo, colors and fonts) and voice (tone and manner) to complete design exploration, refinement and execution.
Team: Jonathan Rizzo (Brand & Business Strategy & Copy); Tony Capozzi (Design); Ian Gillespie & Mark Willard (Development).
Role
Creative Director, Brand & Creative Strategist and Copywriter
For
IGG Software
Date
Q2 – Q4 2024