Description

In Q3 2022, Evenflo reached out for help in bringing their multiple brand monikers, tier levels, as well as their diverse and ever-expanding product lines and extensions under a single, unified Brand Positioning. And they wanted to launch the new positioning with a refreshed Brand Identity (Tone, Look & Feel) that would appeal to a younger, digitally-savvy and socially-engaged audience.

Partnering with Evenflo’s Marketing, Brand and Executive leadership, we landed on an inspiring Brand Positioning and Voice that was exquisitely brought to life visually by Evenvflo’s talented in-house Creative Director.

The Team — CD/Art Director/Designer: Eric Peterson; CMO: Amy Gartland-Magee; Senior Brand Manager: Tara Sexton

Role

Brand Strategist/CD/Copywriter

For

Evenflo

Date

July 2022 – January 2023