We Are Boundless
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Description
There are 8.6 Million registered motorcycles in the U.S., representing more than $9 Billion in annual Insurance premiums. And for years, traditional insurance providers have gotten away with woefully underserving the needs of this unique audience. Until now.
Not only did we have the pleasure of naming this new offering, but we helped uncover and define the entire brand — Purpose, Mission, Positioning, Pillars and Personality. We then created all of the brand assets, including the Boundless Brand Voice, Tone, Manner, Logo and entire Visual Identity.
Extra special thanks to my partner and great friend, Kevin Ivy-McLeod, for the exceptional Art Direction and Design and his many contributions in helping to define and articulate this unique brand in a bold and original way.
Role
Brand Strategist, CD & Copywriter
For
Boundless Rider Insurance
Date
2022