Description

In Q4 2021, my partner Kevin Ivy-McLeod and I were contracted by Rocket Software to help them revitalize their brand.

For more than 32 years, Rocket Software had been toiling in virtual anonymity, albeit successfully in a niche market. But new leadership had grander visions for the company’s future. So we got to work.

We dove into their history and culture. Reviewed their current marketing assets and properties. Interviewed dozens of stakeholders, employees, partners and customers. Audited key competitors' messaging and positioning. And conducted several live and virtual Brand Purpose/Mission Workshops. We then stood up three working brand houses for debate and discussion.

Working closely with their Executive Leadership Team, we finalized Rocket Software’s new Brand House and celebrated its Brand Positioning/Promise with this Brand essence video.

Role

Brand Strategist, CD & Copywriter

For

Rocket Software

Date

January 2022