Description

When Boston Properties was about to undertake the most ambitious development in the city’s historic West End, all they had to pitch tenants and buyers was an architect’s rendering of what could be. Attractive, but not compelling.

So we gave them a brand name and narrative. Presented in the form of a sizzle video, we offered a compelling reason to believe this development would be the ultimate live-work-play destination for a whole new, up and coming urban audience.

Welcome to the all-new Hub on Causeway.

The Team — Brand Planner: Mitch Blum; Editor: Toar Winter

Role

Creative Director & Copywriter

For

Boston Properties