Description

There are more than 34 Million Americans living with diabetes today. Most don’t believe they can qualify for affordable life insurance. We wanted to dispel that myth and introduce them to John Hancock Aspire — the first and only life insurance designed specifically for people living with diabetes.

We launched a two-phase awareness and acquisition campaign with targeted messages to raise awareness and generate qualified leads.

The Team — ACD/CW: Ricky Mahoney; AD: Isabel Bonenfant; Brand Planners: Breanne Diorio, Chris England; Exec Producer: Melissa Johnson; Producer: Pete Tran; Production: Sanctuary Content; Directors: Mindcastle; Post: Wax; Editor: Alvaro Del Val; Music/Sound: HiFi.

Role

Creative Director

For

John Hancock Aspire

Date

10/01/2020